How to become a contingency sponsor?

[Ramin Beizaie]

I work for a Fortune 500 company that is interested in becoming a contingency sponsor. At this point we don't know much about the topic - we just know we have a brand we'd like to promote to amateur racers (SCCA and others). We have made no determinations as to the scope of the program, the budget, etc.

I would be grateful if someone could point me in the right direction, and to help me focus my thoughts. How does a sponsor get to the racer? Are there go-between agancies that will market the sponsor to various racing organizations? What are some of the first things I need to learn about this topic?

Thanks,
Ramin

[Jason Isley BS RX8]

If you are talking about SCCA National events you want to start with Eric Prill: eprill@scca.com

For Cal Club Solo: http://www.solo2.com/ad_sponsors.asp" onclick="window.open(this.href);return false;

[Ramin Beizaie]

Thanks for the info Jason.